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Why logic-based recruitment is outdated and what adaptive companies are doing instead The Illusion of Objectivity Hiring is one of the most consequential decisions a company makes. Yet oddly, it remains one of the most conventional. Despite decades of frameworks, scorecards, and structured interviews, most hiring systems still operate on a simple question: “Does this person feel right?” Gut feel, disguised as rigour. The problem? Our instincts are shaped by bias, not insight.

In many organisations, talent is still treated as a support function that follows strategy. But in reality, talent is not simply an enabler of strategy. In most cases, talent is the strategy. The real competitive advantage is no longer just about having capable people. It is about having leaders who can think clearly under pressure, adapt to change, build trust, and move an organisation forward with judgment and influence. That is where talent advisory makes a difference. Wha